Gillette has selected Musician André 3000 Benjamin, Actor Gael García Bernal and Actor Adrien Brody to help introduce its precision styling tool for men with facial hair – Gillette Fusion ProGlide Styler. The three will serve as brand ambassadors.

Recent research conducted by Gillette reveals that facial hair styling is a common practice undertaken by nearly 40 percent of men in North America. While most of these men purchase a myriad of products including scissors, trimmers and razors to tackle this grooming process, P&G assembled a team from two world-leading grooming brands – Braun and Gillette – with the common goal of developing a precise 3-in-1 solution for men’s facial hair styling needs. Gillette Fusion ProGlide Styler combines Braun’s trimming technology with Gillette’s blade technology helping men trim evenly, shave closely and edge accurately – so they can “master their facial hair style with ease.”

The eclectic trio selected to debut the Gillette Fusion ProGlide Styler were chosen because they best represent “Masters of Style” – true facial hair stylers who have tremendous talent, a strong sense of self, depth of character, and authentic style, says Gillette. All three men will appear in an integrated marketing campaign, including television and print advertising, digital media and public relations, beginning in February 2012.

“The Fusion ProGlide Styler provides an opportunity for men who style their facial hair to simplify their grooming routines. Instead of multiple products, they can trust a single 3-in-1 tool to get the look they want,” said Austin Lally, vice president and general manager – Global Gillette, Procter & Gamble. “By combining world-class blade technology with Braun trimming technology, we will enhance the experience for the men around the world who style their facial hair.”

The Fusion ProGlide Styler is a combined wet and dry shaving system. In conjunction with the Fusion ProGlide Styler launch, Gillette will introduce Fusion ProGlide Clear Shave Gel, a non-foaming shave gel. The Fusion ProGlide Styler and Gillette Fusion ProGlide Clear Shave Gel will be available in a broad range of traditional and online retail outlets in North America beginning in February. The Fusion ProGlide Styler will have a suggested retail price of $19.99 and the Gillette Fusion ProGlide Clear Shave Gel will have a suggested retail price of $3.99.